In 2014 and 2015, Goodwell advised the Pakistan Poverty Alleviation Fund (PPAF) in several assignments. Goodwell developed a strategic plan including a financial model for a new microfinance investment company. In this respect, Goodwell also advised on the transition plan and the design of the investment process and delivered several manuals and guidelines and support for operations (operations, HR, treasury policy, ESG, credit process). The new entity (PMIC) with shareholders PPAF, KfW and Karandaaz/DFID is operational as from 2016.